MOD: Mercury on Design

Monday, August 13, 2007

Shopping Guide IDOM

Posted by Marjorie Skinner on Mon, Aug 13 at 9:34 AM

On Saturday, I went and checked out NE Alberta’s latest addition, IDOM (1600 NE Alberta). The tiny shop is well worth checking out: It’s run by Modi Soondarotok, whose (yes that’s her name backwards) IDOM line dominates the store’s merchandise. Lots of great colors and diverse fabrics, in pieces that range from sculptural dresses to simple jersey tops, the line is exteremely well priced. Filling out the rest of the store are gorgeous bags from Soondarotok’s friend Jenny Yuen, as well as jewelry and accessories brought back from Soondarotok’s hometown of Bangkok. A graduate of Parsons, she’s worked for some impressive designers (Peter Som, Armani), and her pieces are designed to flatter a wide range of women. Definitely check her out next time you’re in the neighborhood.

(I didn’t end up getting a good shot of them on their own, but check out the construction on the two dresses hanging to the right. They’re the only two she’s made because they are so labor intensive.)

(I ended up buying this jersey leopard tunic in blue)

Jenny%20Tuen2.jpg
(Some gorgeous Jenny Yuen bags on the left side there)

Jenny%20Yuen1.jpg
(more Yuen…)

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Comments

Good call on the kitty shirt!

Posted by Tron Javolta | August 14, 2007 11:59 AM

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