From the Huffington Post…

BEAVERTON, Ore. — Nike on Tuesday unveiled what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.

Wait… WHAT?!?

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians…

Wait… WHAT??

Nike said it is the first time it has designed a shoe for a specific race or ethnicity… Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates.

Sure that sounds reasona… wait. WHAT???

The design features several “heritage callouts” as one product manager described it, including sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky.

Okay, so when is Nike coming out with the “Air Westward Expansion,” decorated with rifles and small pox blankets?