This Week in the Mercury
Tuesday, June 24, 2008
News Horny Toad Breathes Life Back into Nau
Posted by Marjorie Skinner on Tue, Jun 24, 2008 at 1:58 PM
When Nau announced it was winding down operations in May, the future was uncertain, but those who were taking the last of the inventory off the company's hands at deep liquidation discounts were aware there was a decent chance they were acquiring some extremely limited pieces from the Portland company that dared to dream of being a sustainable and socially conscious outdoor wear brand, but bit the dust.
But hello, today here comes the announcement that Horny Toad, a like-minded company based in Santa Barbara, has acquired the company, which is relaunching ("Nau 2.0," as it were). The reincarnation promises a streamlined team, with sales still available on the Nau website (where there is also a statement posted regarding the new arrangement), but will, starting this fall, also be available in select retail outlets. In Portland, that outlet will be the Lizard Lounge (No surprise there; the store was opened by Horny Toad.), with products expected to arrive in-store this fall. In the meantime, you can stay tuned on developments in all things Nau at The Thought Kitchen, Nau's—er, Horny Toad's new blog.
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