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Tuesday, November 18, 2008

Baby Makeovers

Posted by Marjorie Skinner on Tue, Nov 18 at 11:13 AM

I don't have any kids, but I enjoy them vicariously through some of my more accident-prone friends, and I especially enjoy shopping for baby clothes when I get an invite to a shower or wee one's birthday party. Especially because the baby mama and papa are invariably strapped for cash thanks to the sheer expense of keeping a little one alive and well, it's nice to spoil the whole family, who would not otherwise perhaps fork over the $40 for the special edition Vans printed with bats or whatever, as much as they might like to. Luckily, Portland is home to several stores that traffic in kids' clothes with an edge, one of which is Black Wagon, where the latest arrivals include tees and onesies decorated with hip embroidery subjects like owls, robots, and snails, plus books like All About Scabs and The Gas We Pass: The Story of Farts. They've just launched a photo project with photographer Chris Hornbecker to features Black Wagon kids' makeovers:

Black Wagon believes that childhood deserves to be approached with humor, fun and style. Our Before And After campaign underscores our dedication to bring out the best in children, who are often the victims of short-lived fads and fashion disasters. Childhood only happens once in a lifetime, and we're committed to making it playful, relevant and cool.

Check out the gallery when you've got a sec. It's cute--including, of course, the "before" shots. Like this little Easter Sunday-looking one:

babybefore.png

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