How do we feel about Nau these days? Do we wish they manufactured their product in the USA? I certainly do. Does it make a difference that they make an effort to be transparent about it, and why they've made those choices? I certainly think it helps.
Widespread public opinion still contends that a company's decision to source and manufacture goods in Asia-and more specifically in China-is solely based on a desire for cheap labor. The truth, though, is often much more complicated and nuanced. Not only have Asian manufacturers become the experts in working with the most modern textiles and technologies, but they also produce some of the highest quality workmanship at competitive prices. Combine those factors with recent improvements in workers' conditions and the use of third party monitoring of social and environmental conditions, and it becomes clear that there is room for new perceptions of offshore manufacturing.
I'll leave it up to you to decide your own priorities, but if I have to choose between active wear brands... well I might check in on Filson first, which is regionally based and still retains some of its manufacturing in the US, but Nau would be my second bet... California's not so far away (besides, a certain local tailor coughadamarnoldcough has been dodging my queries regarding the availability of a fabulous rain suit he designed for fall/winter). Plus this could well tip the balance: Next week, from the 15th to the 18th, Nau is having a massive warehouse sale, with 40-80% off of items from previous seasons (10 am-8 pm Thursday, 11 am-8 pm Friday and Saturday, and 11 am-5 pm on Sunday, at 525 NW 10th). Yeeee-haw. Riding bikes in the rain...
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