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Wednesday, July 25, 2012

Prada Fall 2012 Menswear Campaign

Posted by Elizabeth Mollo on Wed, Jul 25, 2012 at 2:24 PM

I know this has been out for a while, but I still can't get over the amazing Prada Fall 2012 Menswear campaign. When the collection was shown in Milan this past January, the presentation was regarded as one of the best of the season, not only because of the collection itself but because of the parade of dapper celebrities that accompanied the models down the runway, including Adrien Brody, Gary Oldman, and Willem Defoe. Prada brought some of them back for the campaign, and the result is sheer genius:

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Normally menswear campaigns feature a male model who is ridiculously handsome or prettier than I am, and while they are nice to look at (who among us doesn't like to look at hot guys?) they don't really draw the viewer in and make as impactful a statement as this Prada campaign does. Maybe it's because the models are actors and therefore can exude a persona that normal models can't? Maybe it's because they are personalities we know and respect, and therefore elevate the campaign? Maybe because it's Gary fucking Oldman and he is just plain awesome? Whatever the reason, this campaign will go down as one of the most memorable, in my humble opinion. I know celebrities are used in fashion campaigns all the time, but this one to me seems to be more sincere, more purposeful. Now then, here are more campaign shots and a behind the scenes video:

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