Amy Sacks Eyewear is re-branding itself to better convey its continued support for our animal friends. The company, now named Fetch Eyewear, will continue to support The Pixie Project by donating all of its profits to them. They will also continue to offer fashionable frames at reasonable prices, with the new line offering a fresh range of colors and styles for men and women made in the same high quality acetate and materials as the Amy Sacks Line. To kick off the new name they will be throwing a party at the newly renovated Pixie Project space tonight from 6-9 pm. There will be the requisite food and drinks available, as well skee-ball, pop-a-shot, and pinball for those that like to partake in games that don't involve a video screen. Of course the real stars of the party will be the animals themselves, and I am sure (hopefully) that the party will help find homes for some of the cats and dogs in need. Also be sure to check out a preview of the new website to view the Fall collection of Fetch frames and sign up for the mailing list to get news and updates.