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Monday, October 29, 2012

Our Turn

Posted by Marjorie Skinner on Mon, Oct 29, 2012 at 12:44 PM

Behold the somewhat dramatic call to arms behind a new Machus/Solestruck collaborative fashion event directly squarely at the menfolk:

We've paid our dues.
We've followed our better halves to fashion events, drank boxed wine and gave feedback on high heels.
We've worn multiple hats as drink-fetchers, clutch-holders and iPhone photographers.
We've seen more avant garde dresses walk down local runways than we probably need to.

And now, it's our turn boys.


That sounds like a pretty specific type of man, but plans underway for the event, happening this Friday, also sound pretty accessible to a multitude of dudes:

From 7pm to 11pm on November 2, both Solestruck's flagship location (417 SW 13th Ave) and menswear fashion boutique Machus (542 E Burnside) will offer in-store events and one-night-only promotions at both locations. A limousine shuttle will transport guests to and from each location every 30 minutes. Complimentary cuts/grooming by Bishops, beer and whiskey, a deco-paint shoe station, giveaways and, for the first time, a vast presentation of men's footwear options will be available at Solestruck. Machus will have exclusive one-night-only promotions, a limited quantity of 25 covetable gift bags, video installations, complimentary whiskey and a presentation of future merchandise.

Says Justin Machus, "Ty and Henry from Solestruck approached me a few months back about supplying them with clothing for various photo shoots. They have started to focus a lot of attention on men's shoes and this fall marks their big launch. Up until now they have mostly been known only for women's. We liked working together for those shoots and thought a party was in order that brought the two stores together. For our side of things we will be having drinks from New Deal Vodka, DJ Yohuckleberry, new video art by Solestruck and 25 special gift bags for first come first serve. We will also be having a promotion on the few shoes we carry and all our fragrances for that night only. (Nasomatto never goes on sale!)."

Things'll start shaking this Friday, 7 pm at both locations.

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