This Week in the Mercury

Sacred/Profane

Feature

Sacred/Profane

From Bill Clinton to Nabokov, National Book Award-Winning Poet Mary Szybist Explores the Space Between


<i>Z for Zachariah</i>: After the Apocalypse, Who Gets to Bone Margot Robbie?

Film

Z for Zachariah: After the Apocalypse, Who Gets to Bone Margot Robbie?

It's an Important Question for the Last Two Dudes on Earth!



Thursday, March 7, 2013

Wildfang: Portland's Next Solestruck? Stumptown? NIKE??

Posted by Marjorie Skinner on Thu, Mar 7, 2013 at 12:44 PM

In this week's Sold Out, I wrote about an ambitious new (for now) online retailer, Wildfang. Never mind that the store has yet to actually go live—the founders, who cut their teeth working successful jobs at Nike—have already roped in celebrity ambassadors and a relatively huge social network following. They're a start-up, but one with more teeth than your average one-or-two-man fledgling operation. They already have employees, they're determined, and they just all around have their shit together. That's got a lot to do with their savvy and experience, as well as the fact that they've keyed in on a hole in the market for a retailer dedicated to the tomboy look. They're shooting high and appear to have the support to back up their goals. Remember that name: Wildfang (it's German for "tomboy"). I'd be very surprised if it's the last time you'll hear it. I mean just look at this video—if you're not among the 45,000+ people who've already viewed it on YouTube—which earned them spots on BuzzFeed, Vice, Cool Hunting, and about a billion style blogs. Did I mention they haven't even sold anything yet?

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