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Wednesday, March 13, 2013

It's An Anna Wintour World

Posted by Marjorie Skinner on Wed, Mar 13, 2013 at 11:44 AM

Not long ago there was speculation that Anna Wintour—the editor of American Vogue and probably the most widely recognizable person in the fashion world—might become the president's ambassador to the UK (where she is originally from). That didn't quite pan out, but her new gig, announced last night, is arguably even more influential. Conde Nast created her the position of Creative Director for the entire company (that's not only Vogue but Vanity Fair, The New Yorker, GQ, so many more) in order to prevent her from ditching the company. Basically virtually any mainstream glossy you pick up will bear her influence, which is kind of awesome. I'm not a big fan of American Vogue (it's boring), but Wintour is a genius (some might say an evil one), and it certainly is successful. It will be interesting to see how her power plays out across the CN catalog. This could be a cush way to pad out her path to retirement, or it could signal a sea change. Then again, Wintour has already basically set the tone for the modern lifestyle magazine, so it could also end up being business as usual. After having read her biography and watching the excellent September Issue, though, I'm gonna bet that kicking back isn't on the agenda.


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