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Monday, October 21, 2013

Patagonia Common Threads Worn Wear Program

Posted by Elizabeth Mollo on Mon, Oct 21, 2013 at 8:59 AM

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Just in time for the temperatures to start dropping, Patagonia recently announced its Worn Wear program where customers can bring in their used Patagonia clothing for store credit, as well as buy used Patagonia clothing. Portland is only one of four locations in the U.S. to offer this program, with Seattle, Palo Alto, and Chicago being the others. Items accepted for trade-in include Patagonia shells, fleece, down and synthetic insulation, and ski and alpine pants. Clothing must be clean and in good condition and customers can earn trade-in credit valued at 50 percent of the price of the item, which will then be sold through the store’s Common Threads Worn Wear™ section. Credit can be redeemed for purchases in store or online. Patagonia has always been at the forefront of sustainability, and the Worn Wear program takes them even further. More about the program:

“Worn Wear started as a pilot program in our Portland, Oregon store in October 2012 and over the last year we’ve seen remarkable demand and interest in the program,” said Vickie Achee, Patagonia’s head of retail marketing. “We are excited to provide more customers with the opportunity to join us in the Common Threads Partnership and keep their Patagonia clothing in circulation by trading it in through the Worn Wear program.”

Worn Wear™ is part of Patagonia’s Common Threads Partnership with its customers to take mutual responsibility for the stuff Patagonia makes and people purchase. The partnership is founded on the basic Four R’s: Reduce, Repair, Reuse and Recycle. Over 60,000 customers have taken the Common Threads Pledge by which customers agree to buy only what they need, repair what breaks, reuse and share what they no longer need and recycle the rest. On Patagonia’s part, the Company pledges to build useful things that last, help find a home for Patagonia gear people no longer need, repair what breaks and recycle items that have come to the end of their useful life.

With consumers being increasingly aware of how their clothing is manufactured, I think it's great that more and more clothing companies are taking the incentive to be part of the solution and not part of the problem. By giving consumers an incentive to be mindful of what they purchase and what they do with their clothing when it's no longer needed, it creates a win-win scenario for the consumer, the retailer, the economy, and the environment. Here's hoping that more apparel companies adopt this sort of program.


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