Time for another Content designer spotlight! Today we turn our attention to Lindsey Reif, whose fashion line REIF Haus is known for chic yet unfussy apparel that blends fashion forward style with classic sensibility, as well as her super-popular turban headbands. Originally hailing from Deadwood, South Dakota, Reif originally moved to Portland to attend PSU for Spanish Applied Linguistics. While earning her degree, she set her sights on fashion, and hasn't looked back.
As a completely self taught designer, Reif launched her line in 2008 "on impulse, really." As she explains, "I used it as this experimental outlet to learn what I was doing," adding that the brand's evolution "happened organically." She notes that while there are some challenges to running a fashion line in Portland, such as limited access to resources, the landscape has changed as Portland fashion is increasingly being noticed around the country. She explains, "For a while it was hard to get people to pay attention to you, but people are paying more attention to Portland fashion now [and] it's a little easier to be like 'yeah I'm from Portland.'" She adds that in Portland "people are supportive of each other," saying that "even though cities like New York and LA have all those resources, I don't think their communities have as much support."
Among her design inspirations, Reif cites Bauhaus art, geometric elements, and furniture design. She adds that "I'm really into small details that were individual, particularly pre-1960s, before things started to get so mass-produced." However, she says, "I don't want to just do like 'oh this is a '40s dress.' I want to take that dress and do something more current."
As for what to expect from this year's Content installation, Reif had this to say: "My slogan is 'Die Zeit is REIF,' which is German for 'the time is ripe' (REIF is also my last name), and that reflects the versatile and timeless nature of my garments. My goal is to always create pieces that are timeless yet modern all at once, so in effect the time is always 'ripe' to wear them. This year's installation is going to elaborate on that concept, and that's really all I can say without divulging too much!"
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