This Week in the Mercury

Thursday, April 24, 2014

Write On! Egg Press Launches Letter Writing Campaign

Posted by Jessica Caldwell on Thu, Apr 24, 2014 at 10:59 AM

  • Egg Press

Remember what it used to be like to get a real letter in the mail? As a kid, did you spend hours addressing chain letters you thought would result in pen pals from around the world? Or maybe you mailed secret admirer love notes to cute boys at school (was that just me?). Either way, to reinvigorate the long-lost art of analog correspondence, local letterpress studio Egg Press has teamed up with San Francisco's Hello!Lucky to launch a letter writing campaign called WRITEON.

In an effort to connect more with their friends and loved ones, the two studios decided to commit to writing 30 letters to 30 people in 30 days—and everyone is invited to participate. To help get you started, the two companies created a special WRITEON Letter Writing Kit containing four letterpress printed cards (two from Egg Press and two from Hello!Lucky). The team planned on a small batch of 250 kits, but have ended up giving away almost 2000 kits (or 8000 cards). Check out the traction their hashtag, #write_on, is getting on social media.

  • Egg Press

  • Egg Press

It's not clear if Egg Press and Hello!Lucky will continue the campaign once April comes to an end, but it seems like they have the momentum to turn WRITEON into an ongoing event that could inspire people to actually send mail to each other again. Click here to grab your official WRITEON kit while supplies last.

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